Diminishing Risks To Skyrocket Reponse By At Least 50%
posted in Marketing & Advertising Assets |There are numerous aspects of persuasive copywriting. Any one of them can’t be without the others.
To craft a web copy that is persuasive, you’ll need to exploit each and every one of the aspects of persuasive copywriting.
In this article, I’ll discuss the one component that - by itself - increased my responses by more than 50%. Can you guess what is it?
It’s reducing risks.
People in general can’t stand risks. If there’s a choice we can eradicate risk, we will continuosly prefer that direction. You amy not recognize it, but instinctively, all of us do that.
So how can you persuade your target market to do what you want them to do?
Well, other than the fundamentals of persuasive copywriting like
1. Promoting an unambiguous benefit,
2. Making sure you present a compelling offer
3. And having an extremely gripping call to action…
… you also should eradicate the risk associated with the action you want them to adopt. How to eradicate risk?
Fortunately for you, risk is perceived and therefore you can simply increase it, but can also simply lower it by using these copywriting tips:
1. Looking professional. Crappy websites immediately bring up your prospect’s screen - and spike its perceived risk.
2. Requesting them to do minor things. The greater the action you want them to take, the greater the associated risk. For instance, buying something is riskier than subscribing to a free newsletter.
So the solution is to have them commit several minor things first, and once they know you are reliable, you can request them to take greater risk.
3. Using guarantees. Guarantees are used to take away risks from a purchase. It’s a technique every marketer employs so make sure you also uses one.
4. Longer guarantees don’t translate into reduced perceived risk.
5. To take the concept of guarantees to a more potent level, utilize a no-charge guarantee. This kind of guarantee goes like this, “Evaluate our product now. If you choose to keep it, then your credit card will be charged in 30 days time. If you return it before 30 days, there’s no cost to you.”
6. Obtain several testimonials. Testimonials are critical in proving to your prospects that they can believe what you sayc.
7. Make use of an “About us” webpage where your readers can discover who you are, what you do and your company. This boosts acquintace and decreases risks.
Want more tips to lower your prospect’s perceived risks and tips on other aspects of persuasive copywriting? Check out this web copywriting blog.