Logo Price: What Should You Spend For Your Logo
posted in Marketing & Advertising Assets |Exactly how much you should pay for a logo would depend on a few factors. A quick internet search will show that logo prices range from $50 to $50,000 depending on who you engage.
There is a good reason for the huge difference logo design prices. A $50,000 logo price tag would usually be part of a whole branding campaign strategy custom designed by branding consultants. The campaign cost alone may reach seven figures.
This sort of package is more appropriate for companies in the Fortune 500 list who can afford such a huge fee. Branding campaigns like this are responsible for the popularity of Nike’s Swoosh logo. Major multinationals like Samsung and Nokia spend millions on a yearly basis on branding and rebranding campaigns.
Having said that, the vast majority of businesses are unable afford the expert services of branding consultants. A more reasonable means would be to employ logo designers. The logo design rates from many of these designers are $1000 to $2000 per logo. A big chunk of their time is invested in researching the company, its philosophy and its past. Since all of this takes up precious time and time is money, they hence have to charge for it. This sort of service is appropriate for those who prefer to speak at length to designers and are not in a rush to receive their designs.
Yet nonetheless, many businesses can still find that a logo price of $1000 is still more than they can afford. As a result, many taken to the internet seeking more budget friendly alternatives.
Online company logo designers charge the least for their talents. At logo prices of $50 to $500 per logo, their logo design rates are definitely the lowest around. The reason for the low logo price is simple. There is no confusing design process, no long winded proposals and no hundred page rationale explaining why they chose orange instead of purple.
In addition to more affordable logo design rates, customers can look forward to faster turnaround times as well.
But here is the catch, however. Not all online logo design companies afford you the same value for money services so it is important to read the terms and conditions. Certain cut-price design companies limit the number of revisions allowed. They would definitely offer cheaper logo design rates but they will charge for alterations. A very sneaky method of making an extra buck indeed.
Keep a lookout for designers who provide low resolution file formats which are not suitable for print. Be sure that the logo price includes print quality final file formats. You would likely need them if you want to print envelops or marketing collateral in the future.
Lastly, make sure that your logos can be trademarked. Many customers find themselves in a lurch when they find out their logo is not entirely original due to use of a public domain clip art. And this can have a detrimental affect on their intention to have their logo trademarked.
Rex Hunter has been in branding for over a ten years. He has contributed many articles on branding for small businesses where he shares his thoughts on logo price, internet marketing strategies and best products to market on the internet.
