How To Design Killer Squeeze Page In 5 Simple Steps
posted in List Marketing |What is a squeeze page? A squeeze page is generally a page devised for the sole purpose of acquiring a someone’s email address. If you are marketing online, it’d be wise to take advantage of one.
Why is a squeeze page so crucial? Reflect on this:
1. People are progressively postponing their purchase more. It might be a number of weeks from their first click to their purchase. So you want to be able to remind them that you are still there when they decide to purchase.
2. It is a generally acknowledged rule that you need approximately 7 contacts before someone would buy anything from you.
3. Once you have a way of contacting them, you can give away reports and foster trust slowly.
4. You have heard it: the money is in the list. The money you will be able to make from that original sale pales in contrast to the amount you will be able to make from sending emails.
Now that you understand the value of of acquiring emails, why use a squeeze page and not just use a form on your pitch page?
The reason is because squeeze pages have a greatly higher conversion rate.
Now, because you make so much more off the back-end, a prospect’s email address is possibly more valuable than that initial sale.
In addition, prospects who opted into your list has a elevated likelihood of converting - maybe not without more ado but maybe down the road as you develop trust with them.
So how do you hone your squeeze page? Here are 5 phase to achieve that.
1. Look legitimate. You do not want to look like a suspicious website where someone run the dander of being spammed.
2. Build your form so that it protrude from the remainder of the page. That’s the most important purpose and so you should steer awareness to it.
3. Build your squeeze page in such a way that the squeeze page is above the fold. That means customers should be able to locate it without scrolling down.
4. Trade something worthwhile in exchange for their email address.
5. Employing small disclaimers just underneath the submit button, guarantee your customers that you will not spam them.
For more information on how you can craft converting squeeze pages, you can visit my copywriting tips blog.
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