A Whole New Sector Of Opportunity Is Opening Up Around Internet Business But Does It Offer Additional Jobs Or Replace Others Currently In A More Conventional Setting
posted in List Marketing |A complete new area of opportunity is opening up around internet business but does it offer extra jobs or replace others in a more customary setting? Reports continue to appear about the development in the Online Jobs market and how it will have a positive impact on the number of people out of work in the UK over the next couple of years. On the face of it this would seem to be right.
Companies are appearing at a great rate taking advantage of the massive demand in online shopping from individual things for personal use such as presents, household equipment, clothes and books to the business to business type trade where larger scale trading takes place. We can also see the expansion of existing firms who have realised the online opportunities and have increased their offering, moving into online sales and therefore widening their audience enormously. Both of these scenarios will mean an increase in employee numbers whether they Work From Home or in the office or factory.
Certainly in the short term this will lower the jobless figures as existing roles continue and people are recruited into the new situations created and developed by the business from this exciting new source. On top of the sales processing or customer service roles there will also be increases in support roles such as personnel, finance departments and of course in manufacturing areas. As demand on each particular business increases due to their successful internet marketing virtually all areas of the organization will need to grow. The company will also need to cope with larger distribution, banking and accountancy requirements meaning that there will be increased demand on outside organizations servicing the growing business.
However at some point, possibly after the elation brought on by the spectacular increase in sales has waned, the business will need to reevaluate all of it’s elements. It may be that this takes a while to happen, however in the most wise companies they may already be anticipating drops in other sales areas. The business may at that point see that areas such as high street sales have been negatively affected by the move towards internet business and it may be decided that it is no longer worth working in those areas.
So in the end we could see simply a shift in the sales arena, from the more traditional sorts such as high street shops and catalogue chains to the newer and more successful Internet Business. Jobs will be lost in the old sectors as high street shop profits plumet and organizations see a much better return on investment from their e-commerce activities. The workforce in these reducing markets will reduce and we could end up with a jobless stat that is larger than the existing one.
Of course, it’s not at all certain that there will be a rise in job seekers as a result of these trends. History from the start of the industrial revolution teaches us that these kinds of changes make society as a whole richer over time. A proportion of the people losing their jobs will start up new micro businesses, and taking advantage of the changes which caused their owners to lose their jobs in the first place, enough of these businesses will develop into important employers in their own right. Thereby soaking up those whose jobs disappeared at the start of the trend.
