New Business Behaviour Has To Be Built On Internet Business In View Of Developments Over The Last 10 Years
posted in List Marketing |Market forces have constantly ensured that the performance and nature of the work place balances. If you recognise that the principles of supply and demand will ensure that the correct, or required, products and services are offered by successful companies, then the impact of the Internet Business development may well adjust the accepted economic paradigm.
Usual business models are based on a partition of function which arguably resulted from the mechanisation of industry during the Industrial Revolution. In order to develop efficiency the work place “scientists “ such as FW Taylor argued that separation of jobs would improve production rates. Consequently the specialisation of function (innovation, design, production and sales) would be designed to ensure that the greatest opportunity for suppliers and retailers was achieved by encouraging competition at both ends of the chain (in manufacturers and retailers).
This model designed around silo’s is now in danger from the Internet, the very nature of the capability to share facts instantly has had the effect of bringing together those customary silo’s. It is now perfectly possible that a group of designers can get together, design a product or service online, in real time. If the result is a product then via 3D printing technology that product can be processed and promoted via a website. An whole supply chain can actually Work From Home producing goods and services via Online Jobs.
This type of activity will affect the world of work as we know it today, Online Jobs will be the norm as opposed to the exception as design, processing and fabrication, sales and marketing and distribution are all feasible through a broadband connection. Conventional barriers to entry in markets, such as accessibility, market intelligence and skill sets will become less of a difficulty as a start up Internet Business can, easily source correct skills online and have no need to co-locate a group who can all effectively Work From Home. Any market is easy to get to when sales pitches and client contact is made through effective use of today’s communication technology. Business forums and blog sites can also offer useful local and regional business information through discussion with businesses already working in that market – evidently there is an issue around sharing information that could be useful to your competition.
There is no doubt that the technicalities of production as we understand them today will still be needed for some elements of manufacturing and production, it would be almost impossible for a local supplier to construct a car and for an internet business sales team who work from home to sell it. It would also be foolish to suggest that some of the more technologically advanced merchandise we use on a regular basis could be designed over the internet by a team who had never met. However there are millions of goods which are straightforward in design construction and production which could be produced in this way. Who knows, some of them may even benefit from design advancement as hundreds of much smaller groups take a look at those designs and append their own individual ideas to them.
