Becoming a Sought After Authority and Blogging
posted in List Marketing |As I mentioned in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the next step in using blogs to become a Trusted Expert is to kick off your own blog.
So, how does one decide what to blog about? Well, you might blog about anything actually, but since this series is about the best way to make your online business more successful, I’d counsel that you do it about your business and your products ( niche ). Duh.
Exactly what about your business may be harder to decide.
Do some research ( you should really know from your reading / commenting phase ) and see what’s out there in your niche. Is there a gap that you might fill? Is there some information about your class that you suspect is important to get out there, and that will resonate with your Buyer Personas? Then that’s what your blog should be about.
Now here’s the list of things you’re going to need to know before you start your blog :
* Your Domain ( URL ). Is it going be an extension of your current main website, or will it have a singular name with branding and just point back to your site? Or is your blog going to be the main site? If so , you also have to decide what persona and feel you would like your blog to have, that may influence the domain, tagline, and name you choose. If youare already adding your blog to your present site, then you’re somewhat limited as to choice, as it should relate back to the original site in some way. But if your blog is the whole site, then the sky and your imagination in the limit.
* The tagline remember that both the name and the tagline become searchable, so you want to pick them conscientiously to be certain that you’re indexing under the right keywords for your business.
* The name ( seems straightforward, but you will probably spend more time coming up with this than all of the rest ).
The reason why I’m informing you to take some time to come up with these three things is this : while you can change them later, as the search engines will reindex a site and you’ll maintain your rankings, but youwill lose something more unsubstantial – the branding and peronsa that you had built with that name or URL.
So, while you can go back and change it after, putting a little thought and effort into it before you start will save everyone a headache and some rebranding after.
Here are the other stuff youwill have to know when starting up your own blog :
Your design. There are lots of software selections out there with customizable interfaces. If you have already got a look and feel that you like for your website, you can tweak it and use it for your blog. Or, if you’d like something a touch more stand-alone, you can just use the same colours ( to connect it to your most important site ) but has a totally different look and feel. You can always go back and tweak it later, so don’t stress out about this one as much. Design is way more of a learning experience, and and you’ll be testing elements to grasp exactly what your buyers want ( and don’t worry, we will get to that part later, too ).
Your voice. Blogs, more than any other kind of writing on the net, need to have a personality. The most successful blogs have their own unique voice that’s so powerful that you can just about imagine the person talking when youare reading it. And though Ihave done posts on good grammar before, you want to walk a fine line yes, use good grammar and spelling whenpossible, but you may also take liberties if it suits your voice. I have used non-good grammar thingies ( see ) where it’s acceptable. But if you keep to good grammar in each other way, it will be apparent that you’re doing otherwise for color and humor rather than that you donot know any better.
Above all, bear in mind that your blog is supposed to be about you and your business. Don’t try and be something that you’re not a big part about being a Trusted Expert is the fact that you are authentic.
more point on this topic… Just start a blog. I’m serious here and I highly recommend everyone have a blog that’s on a topic they’re keen about and particularly if they need to be viewed as a professional in that niche.
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