Tips On How To Choose The Paper For Cheap Leaflet Printing
posted in Off-line Marketing |Even with today’s advanced and easy way of advertising through the Internet, traditional advertising still has a very firm, stable, and strong foothold. Printing and distributing leaflets is one of the least costly, most effective ways of traditional advertising. If they are effectively laid out, they would attract lots of people to your business.
Just as important as how they are designed and distributed is the kind of paper that leaflets are composed of. Cheap leaflet printing always takes the kind of paper in consideration during the print run. The correct kind of paper makes the leaflet more effective.
So what kind of paper will you be using for leaflet printing?
1. Coated paper
Coated paper has a thin layer of cellulose, giving it a smooth finish, and may come in gloss, satin, or matte. Coated paper can display colors very brightly. So if your design includes full-color photographs or graphic designs, then coated paper is probably the right choice. However, if people are supposed to jot down something on the leaflet, avoid using coated paper; the coating prevents the substrate from absorbing the ink.
2. Non-coated paper
Non-coated paper lacks the cellulose coating of coated paper, therefore, not as smooth. However, many people still utilize them for cheap leaflet printing because they not as expensive as coated paper. Use this kind of substrate if you are working on a limited budget. Additionally, use non-coated paper if you want your readers to write on your leaflets.
3. Laid paper
Laid paper is used rarely for leaflet printing projects because of its prohibitive cost. This kind of paper is used in printing letterheads or stationeries.
4. Wove paper
Wove paper is uncoated paper of excellent quality. Because of its high price, they are rarely used in leaflet printing.
Whatever kind of paper you choose, you also have to know about its weight, or thickness. The lighter the weight, the less costly the paper would be, but you would have to sacrifice durability. For cheap leaflet printing, go for 80 to 170 gsm (grams per square meters) papers.
For cheap printing services, get in touch with Wales Print.
