Getting The Best Out Of The The Printing Area On Your Logo Golf Balls
posted in Off-line Marketing |If you are looking for a sporting promotional productto give to your valued customers, then one of the most popular, if not the most popular, is probably the promotional golf balls. Small, compact, easy to distribute, not too expensive but very practicaland highly noticeable. These are an excellent printed tool.
But a bit of thought and careful planning is needed when you are setting about to order your logo golf balls. Their highly unusual shape and size along with their ultimate intended heavy use means that there are some important considerations that you might not see in other products, such as the printed calendarsand similar items.
For a startwhen considering the printing, golf balls are, obviously, a distinct spherical shapethat is awkward to print on. The printing surface is certainly not flat, but forms part of the essential spherical shape. Also, the printing surface is covered in many small dimples that give the ball the required trajectorywhen it is struck.
The printing area that is available on a golf ball is also quite compact. A huge print area being used would look not only distracting to the player, but because of the curved nature of the surfacein question, most printed logos would be heavily distorted and badly reproduced. Hence the printing area is usually limited.
Another consideration with the logo is that the golf ball is designed to be hit hard during play in order to accelerate in a fraction of a second to potentially travel a couple of hundred yardsthrough the air. The golf ball is likely to be soaking wet at times and pick up mud during the frequently wet games. The printing applied to the ball has to be durable.
So when you are considering buying a batch of printed golf balls, what should you look at when you are considering what to use for your logo? Well, in practice with balls printed with my own logos, I have found that a round logo is better than a square or oblong printing areaon the ball. It moulds better to the shape of the ball and suits the heavily curved shape of the ball’s printing area. Don’t go into small print and fine detailon the ball. Keep it clean and simple. Allow for the ball’s small printing area and the punishment the golf ball is to receive.
Also, remember that the golf ball can easily be printed on opposite sides. This means that you can make use of a small logo by printing it twice– once on either side of the ball, or have your website address displayed on one side with the telephone number given on the other. Feeling really cheeky? Then why not speak to another company that you could partner with and see if you can share the costbetween you? Your logo on one side, there’s on the other!
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