How do you grow? By taking action and influencing the way forward..
27th October 2008

Grow Your Business By Presenting The Opportunity At Home Business Meetings

posted in Off-line Marketing |

You have started a new home based business You want to share your excitement with others and grow your business. Where to you go from here?

There are many ways go sell a product or service, but the tried and true method of face to face interaction just can’t be beat. One way to meet people face to face and sell your products or services is to have in home meetings. This method has been used to sell everything from lingerie to kitchen utensils to jewelry. Basically, if it can be sold, I am sure it has been sold in a home meeting somewhere.

It is really pretty simple to have a home meeting. One purpose is to get a group of people together in a relaxed environment. It is more of a party than a business meeting. The second purpose is to hopefully talk to more than one person at a time. This is just plain efficient and if you can get one person excited, that enthusiasm may spread to other people that may have been less inclined to buy your product or service.

One way to have a home meeting is to do it at your house and invite people over. This gives you control of the environment and gives you a chance to set up hours before the presentation. The downside is that everybody has to travel to your house. It is convenient, but probably less effective overall so I recommend doing it as I explain next.

You can also have home meetings at somebody else’s house. You get one person to host the meeting and have them invite their friends. This gives you access to people you may not know directly. The downside is that you will only have a small amount of time to set up before people start showing up and you have very little control of the environment.

One last consideration is rewarding the host of the party as well as the people that show up. You can encourage people to come to the meeting and improve attendance with a good reward.

This is how I set up and run home parties. I will use a business I am involved with. Some companies will have this spelled out for you already when you join. Other times you will have to figure out how to make this happen.

I am partnered with a company called Ambit Energy that uses network marketing to promote the sale of electricity and natural gas service. To set up an Energy Party, I approach somebody who I have done a favor for like host a party for their business. I ask them to return the favor and have an Energy Party for me. I give them a 2 night hotel voucher for their time and also give one to everybody that comes to the party. This is especially relevant because all Ambit Energy customers get a free hotel voucher when they sign up for service. At the party, I give a presentation on the benefits of using Ambit Energy and talk about the savings and rewards they will get. After that I move into the Ambit Energy business opportunity. My goal is to convince everybody in the room that they should either switch their service and start saving money or become a consultant and start making money with this offer. Anybody that wants to be a customer or consultant, I have sign up under the host of the party so they start their business off right away.

The last real step of the party process is to set up the next party. Anybody who is interested in being a consultant will host a party and I repeat the process. I leave everybody with a business card that has the address of the Ambit Energy website I created plus the sites that every consultant gives. It also has my email and toll free number so people can contact me if they have any questions or decide to join after they leave the party.

Be creative and be social. This will get your foot in the door and if you have a good enough offer, you will get customers and business partners. This model has worked for many years and will continue to work even in this digital age.

Good luck with your next home party!

http://www.youtube.com/watch?v=9iiLtVTcJIY

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