Taking Your Business Home: Market To Your Local Clients Using Promotional Door Hangers
posted in Off-line Marketing |Junk mail and huge billboards are both ways in which products and services are advertised to people. Companies are constantly trying to find new ways of attracting customer attention. Promotional door hangers can be a cost effective and useful way to gain peoples’ attention, whether a business is just starting, or trying to establish a brand.
Billboards and junk mail are often ignored by today’s modern consumer, therefore an original way to attract attention to adverts needs to be used. Fully customizable and memorable door hangers can be a way to achieve this. They are easy and cheap to make, being basically cardboard or just thin plastic.
So what defines a door hanger? They are simply a strip of light plastic or cardboard that can be hung from a door handle; this usually means they are shaped to have a hook or a hole in the top somewhere. As they are hung from a handle, anyone passing by can see them and they can be designed to be easily recognizable. This means that they can not only attract new customers, but help to establish an easily identifiable brand.
Hotels and offices often use them for a practical purpose, room occupied or no smoking messages are often printed onto them. Incorporating a practical message onto a hanger means people are more likely to use them; therefore the adverts are more likely to be seen by more people. Exposure of the advert is increased because they can be reused again and again.
With hangers being so thin and light it means that expensive distribution processes can be reduced. They can be hung quickly over door handles as the distributor is passing by and can be carried easily in a bag. This means that any location where the distributor covers with a hanger, customers are also able to easily pass them onto friends. Hangers can reduce the costs involved with distributing adverts because of their small size and simplicity.
A large amount of information can be contained on a hanger despite the small size. With its two sides, it contains twice as much information as just a simple postcard would. When company logos and brand designs are include on them, they can easily be associated to a certain product by the customer. A hanger may just display a simple picture or it can contain a lot of detailed information.
Being so easy to design, use and distribute, they are not limited to just one area of industry. Although the obvious use is within hotels, any business can harness their highly customizable attributes. Every shop has a door where they could be hung, and all homes have doors, so whatever a company may be selling, they can be very useful. For example, a fast food outlet may print their price list onto a hanger so it is readily available for when a customer decides they want to order out.
Overall, promotional door hangers can provide a cheap and easy way for a business to advertise. Their practicality allows them to serve a useful purpose, as well as displaying company information. With a good design, presentation folder can be eye catching and memorable to customers.
