What Green Printing Involves
posted in Off-line Marketing |Every business can benefit from great advertising materials. Always bear in mind though that these days the most appropriate way to go about generating them is through green printing. Here are some great tips that can help you go about printing Melbourne advertising tools that won’t damage nature.
#1- Use paper to its full extent.
You can reduce the number of trees that get cut for paper if you choose standard paper sizes for your advertising materials. You can inform your designer and printer to make do with the space provided by a standard size. This will eliminate the necessity of cutting and wasting paper just to produce a custom size. Many green printers follow North American standards such as the usual 8.5” x 11” but some also offer ISO standard sizes such as A1, A4 or A6.
Once you’ve picked paper size, make sure you go for a design that makes use of both sides and all panels of your promotional brochure or handout. Maximizing paper space will eliminate the need to come up with separate sheets for different advertising elements such as cover letters and service descriptions.
#2- Pick environmentally friendly paper.
You shouldn’t just attempt to save paper. You also have to choose the type of paper that isn’t loaded with chemicals. The usual chemical included in printing paper is chlorine so look for paper brands that don’t contain this.
True green printing also involves the use of materials that can be recycled or reused. Of course, paper in general, by its very nature, is supposed to be recyclable. This however may not always be the case if you choose paper type that is heavily coated. If you only want to produce handouts that aren’t intended to be long term keepsakes or tools, then it is better to go for plain, uncoated paper.
#3- Go for companies that use green printers.
Some printers may try to cut their costs by sticking to old printer models. These however tend to waste lots of water because they need it to cool down and prevent overheating. Printers who are concerned about conservation prefer to use new printers that no longer require the use of water. Check if your printing service uses a green printer by inquiring about the process of printing followed.
#4- Go for printing experts that partly use renewable energy sources.
Many industries have now invested a good portion of their income on renewable sources of energy such as solar power. This is the most popular alternative mode of power generation because it doesn’t pollute. Go green by settling for printers that use solar power and that are aligned with other companies that also take alternative routes.
#5- Choose eco-friendly inks.
The colors on brochures, flyers and handouts used to be based entirely on chemicals. The waste produced through synthetic coloring however has been known to contribute to soil and water pollution. The responsible alternative is to choose inks made of vegetable oil. What comes from nature can’t hurt it.
You can definitely earn so much more if you advertise through printed flyers and brochures. It’s important however to start thinking of more than just money. You also need to put some thought into environmental responsibility. Go for green printing Australia choices.
