Seo Getting Your Business Seen
posted in Bricks and Mortar Business |Search Engine Optimisation tips are available from loads of places on the web, but here are 3 easy to track but extremely helpful things you can do to get seen in the search engines.
Keywords
Think to yourself, if I were about to look for the goods and services I sell on my site what might I be searching for, what terms would I be entering into the search engines? Ask people you know the same question and write down what they come out with.
Use these keywords on your site, in the title tags, the description, the body of the text on the page and in the links on your site to the other relevant pages of your site.
Do not over use your keywords, just place them in the text as they would naturally occur, using them over and over again will look messy.
At its simplest this is the foundations of Search Engine Optimisation Strategy and the one of the most important part of on site optimisation.
Title tags
After a web page is typed there is an area to put in a title tag for that page, many people just keep one title for every page but this is not the way to do it.
Ensuring every page title is unique, contains the keywords that are important to that page and show what the information on the page is.
Keep the title relatively concise, below 65 characters including gaps, do not bother with words such as welcome to our site.
Know your statistics
You can join up for statistics programs for free, such as analytics from Google, you might have a free statistics package provided to you with the hosting business you use, or if you can afford it there are a number of programs that you can buy and install on your server.
These statistics packages will allow you to see how many people have come to your site, what they did when they arrived there and potentially most importantly how they found you in the first place.
This can be used to great effect for example, if you discover that people are finding you using a phrase you have not worked for then you can create a page for that keyword, using the keyword in the title and the different places that are great for search engine optimisation, potentially this will rank well in the search engines for that keyword and you should discover more people finding you for that phrase.
This has been a short over view of the ways search engine optimisation can be used on your site to good effect, you might want to think about using the skills of a Search Engine Optimiser to help with your search engine optimisation work.
