Marketing Campaigns And Tradeshow Booth Video!
posted in Bricks and Mortar Business |The Power of Video… using what I call Regenerative Marketing can be noticed through streaming video, videos for your trade show displays, and video marketing campaigns.
Have you ever thought of the following…
Between checking out other booths, special events and conferences, realistically, how many customers get to your booth?
How can you attract more attention, operate more effectively, and extend your reach from a few days to 365 days a year 24/7 ?
Tradeshow Regenerative Marketing Campaigns
Video Production Company
What exactly is regenerative marketing? Regenerative marketing has evolved from the combination of 3 very powerful marketing tools:
Tradeshows and the use of Video
Your internet website, Streaming video
Marketing Campaigns featuring full color Video
With shows that attract thousands of exhibitors, very few companies stand out from the crowd. Why? Most companies exhibit at tradeshows, via industry standard form, namely…get a booth, set up a trade show display, mount some graphics, and hope the personnel working the booth are engaging enough to catch the customers attention and effectively communicate the main message for the show, etc, etc, etc.
What are you doing to stand out from the crowd?
Why the Regenerative Marketing System Works…
Let’s first just review three ways your booth can be optimized during a trade show.
The regenerative marketing model:
First: Video shows your business in the best possible light, with streaming images of the home office, examples of a new product or service in use, testimonials, or even an interview with a company principal sharing the vision of the future and the benefits of doing business with you to mention only a few.
Second: Video adds the element of motion. Well developed video production uses movement, sound, color, and creative editing. These elements are a main factor in attracting attention from passing traffic.
Video Marketing
Third: Video gives you an extra salesperson in your booth. A salesperson who gives the same, “perfect presentation”, every time. You can be distracted talking to a prospective client and miss other potential customers while engaged in conversation. Video allows exposure to traffic in multiple numbers as they walk by, and creates more opportunity for questions and comments that your sales people can take advantage of.
Thousands of dollars invested, for 3-4 days of exposure? - How can you extend your reach to potential clients beyond the actual trade show?
That’s where regenerative marketing kicks in and takes it to the next level…
By converting the Tradeshow Exhibit Video content and using the “Regenerative Marketing” model you will have the ability to:
• Take the company’s main message, as used in the tradeshow(s), and making it available to anyone who visits the company website,
• And , Or, have prospects directed there by means such as company sales reps, e-mail campaigns, postcard flyers, electronic press releases, etc.
• Resulting in thousands of more opportunities to expose new prospects to your primary marketing message, and as a bonus, have them see you as even bigger and more polished than you competition.
Bottom line is, you need to maximize your marketing efforts, and Regenerative Marketing campaigns are a fresh and cost effective new way to do it!
Good luck