Trade Show Exhibit Rental Can Help Stretch Your Trade Show Dollar
posted in Bricks and Mortar Business |Renting a Trade Show Display makes sense during tough economic times when marketing departments are in the midst of facing budget cuts. You can save up to 75 percent renting an Trade Show Exhibit versus buying one.
As companies attend more trade shows, it’s almost inevitable that two of them will run back-to-back or at the same time. It makes sense to rent when there’s a conflict, you will not have to worry that your Trade Show Exhibit will not be where it is supposed to be.
Many companies attend several shows, but may be in need of added pizazz when it comes to a product launch or more of a niche trade show.
If you are new to trade shows and want to test the waters Trade Show Exhibit Rental is a flexible option that will allow you to get in front of your audience and see how well trade show marketing works for you without the heavy investment of purchasing a Trade Show Exhibit.
Companies that have expanded and are in need of a new look and feel may find that rental is a better choice and will also allow them to meet the needs of changing markets and will allow your company to stay on the cutting edge of exhibiting.
Exhibiting Internationally can be extremely costly and with the option of rental you open up the doors and can save money on shipping and transportation.
A trade show Trade Show Exhibit rental costs 25-35 percent of a similar built-to-own booth. Graphics cost about 20 to 40 percent of a typical rental price. Since clients usually buy and reuse graphics, those renting for multiple shows can often cut those costs considerably. Given those figures, three or four rental exhibits cost roughly the same as buying a comparable exhibit.
Consider combination rental and custom options that can provide flexibility. More and more people are seeing Trade Show Booth Rental as a cost-effective way to enhance a booth property they already have.